Price Discrimination Essays - Marketing, Pricing, Microeconomics

Price Discrimination Define, discuss, and account for the existence of price discrimination. Compare and exemplify the first, second, and third degrees of such discrimination. Overview Price discrimination is the practice of setting different pricing formulas in different virtual markets, while still maintaining the same product throughout. The prices are based upon the price elasticity of demand in each given market. In more practical terms, that means that during "Ladies Night" at M.P. O'Reilly's, it costs more for me to have a beer than if I were a female simply because this particular saloon sees fit to charge members of the female species less as a means to draw more such females to the establishment on such a night. Price discrimination is rampant in many areas of the commercial and business world. Movie theatres, magazines, computer software companies, and thousands of other entities have discounted prices for students, children, or the elderly. One important note, though, is that price discrimination is only present when the exact same product is sold to different people for different prices. First class vs. coach in an airline (though sometimes just differing in how many free drinks you can get) is not an example of price discrimination because the two tickets, though comparable, are not identical. Price discrimination is based upon the economic premise and practice of marginal analysis. This conceptualization deals specifically with the differences in revenue and costs as choices and/or decisions are made. A good example is illustrated in the textbook by the Hartford Shoe Company model. The most important portion of the model, however, is on page 201. Here, it is calculated that if the company raises the prices of the shoes from $60 to $65, their revenue and number of shoes sold will shrink...but their actual profit margin will raise slightly due to that higher profit margin more than just offsetting in the loss in sales. Profit maximization is achieved neither where the number of products sold is the highest, nor where the price is the highest. Profitability Price discrimination is only profitable if and when the given target groups' price elasticity of demand differs to the point where the separate prices yield to profit maximization for each given group in question (where marginal revenue equals marginal cost). Groups that are more sensitive to prices, students and senior citizens for example, have a lower price elasticity of demand and are thus the ones that are often charges the lower prices for the identical goods or services. The key to price discrimination and utilizing it to fully compliment other economic practices, ultimately achieving the total profit maximization, is the ability to effectively and efficiently collect, analyze, and act upon data gathered about the different groups. First of all, the groups must be accurately identified and the differences between groups must be discerned ahead of time. Children, genders, and senior citizens are easily singled-out by appearance, while military personnel, college students, and other groups must carry some sort of identification. Firms typically will advertise the highest prices in publications, and then offer discounts to qualified groups. The three basic conditions for price discrimination to be effective are as follows: 1) Consumers can be divided into and identified as groups with different elasticities of demand. 2) The firm can easily and accurately identify each customer. 3) There is not a significant resale market for the good in question. First Degree Price Discrimination The premise behind the practice of first degree price discrimination is that the firm has enough accurate information about the end consumer that products can be sold each time for the maximum amount that the consumer is willing to pay. The two most prevalent examples of first-degree price discrimination are called "price skimming" and "all-or-none offers", both of which are described below. Skimming here refers to the demand function, as firms take the top of the demand of a given good to maximize profits on the per diem sale. This, of course, requires that the firm know the actual demand for the good that it produces. Furthermore, the firm must divide its customers into distinct, independent groups based upon their respective demands for the good. The firm wants to first sell to the group who will pay the highest price for the new product. It then reduces the cost slightly and sells to another group with only slightly less demand for the good. This process is replicated on numerous occasions until the marginal revenue dips to equal marginal cost. While this example may seem similar to other examples of price discrimination, it should be noted

C113 Unit 9 Essays

C113 Unit 9 Essays C113 Unit 9 Essay C113 Unit 9 Essay CSI 13 Academic Strategies for the Business Professional Unit 9 Career Action Plan Assignment Name: Two-digit Section #: Instructions: Download this document to your computer before filling it out. All of the gray boxes below should be appropriately filled in and the document saved again before submitting to the Unit 9 dropbox. Develop your own Career Action Plan based on information you have gained in this course. Consider information from course readings, assignments, career research, he informational interview and the LASSI assessment. Career Action Plan: Take some time to think seriously about where you would like to be in your career future and how you will get there. Once you have generated some ideas, complete the short-term and long-term information and respond to all items listed below: Short-Term Career Goal (approximately 2 years or less): Your short-term career goal should be a goal that you can realistically accomplish in approximately 2 years or less. Focus on a goal that will help you to reach the long- erm career goal that you will be focusing on in the second part of your career action plan. l. What is this career goal and why is it important to you (minimum five complete sentences)? II. What skills and/or experiences do you have now that make you a good fit for this short-term goal (minimum five complete sentences)? Ill. What skills and/or experiences will you need to gain in order to ensure that you will achieve this goal, and how will you gain these skills/experiences (minimum five complete sentences)? IV. What are some of the obstacles or challenges you might encounter as you work towards achieving this goal? How will you respond to or strive to overcome these obstacles/challenges? What resources might be helpful (minimum five complete V. What are some of the steps or ACTIONS you will need to complete in order to get your desired outcome (minimum three steps/actions)? Make sure to include a projected completion date for each step/action. Step/Action Item + Completion Date #1 : Step/Action Item + Completion Date #2: Step/Action Item + Completion Date #3: Long-Term Career Goal (approximately 3-5 years): Your long-term career goal will be a goal that you can realistically accomplish in approximately 3-5 years. Focus on a goal that is clearly tied to the short-term career goal that you focused on in the first part of your career action plan. l. What is this career goal, and why is it important to you (minimum five complete II. What skills do you have now that make you a good fit for this long-term goal (minimum five complete sentences)?

Gerrymandering - Congressional Districts on Census Data

Gerrymandering - Congressional Districts on Census Data Every decade, following the decennial census, the state legislatures of the United States are told how many representatives their state will send to the United States House of Representatives. Representation in the House is based on state population and there are a total of 435 representatives, so some states may gain representatives while others lose them. It is the responsibility of each state legislature to redistrict their state into the appropriate numbers of congressional districts. Since a single party usually controls each state legislature, it is in the best interest of the party in power to redistrict their state so that their party will have more seats in the House than the opposition party. This manipulation of electoral districts is known as gerrymandering. Although illegal, gerrymandering is the process of modifying congressional districts to benefit the party in power. A Little History The term gerrymandering is derived from Elbridge Gerry (1744-1814), the governor of Massachusetts from 1810 to 1812. In 1812, Governor Gerry signed a bill into law that redistricted his state to overwhelmingly benefit his party, the Democratic-Republican Party. The opposition party, the Federalists, were quite upset. One of the congressional districts was shaped very strangely and, as the story goes, one Federalist remarked that the district looked like a salamander. No, said another Federalist, its a gerrymander. The Boston Weekly Messenger brought the term gerrymander into common usage, when it subsequently printed an editorial cartoon that showed the district in question with a monsters head, arms, and tail, and named the creature a gerrymander. Governor Gerry went on to become vice president under James Madison from 1813 until his death a year later. Gerry was the second vice president to die in office. Gerrymandering, which had taken place prior to the coinage of the name and continued for many decades thereafter, has been challenged many times in federal courts and has been legislated against. In 1842, the Reapportionment Act required that congressional districts be contiguous and compact. In 1962, the Supreme Court ruled that districts must follow the principle of one man, one vote and have fair borders and an appropriate population mixture. Most recently, the Supreme Court ruled in 1985 that manipulating district borders to give an advantage to one political party was unconstitutional. Three Methods There are three techniques used to gerrymander districts. All involve creating districts that have a goal of encompassing a certain percentage of voters from one political party. The first method is called the excess vote. It is an attempt to concentrate the voting power of the opposition into just a few districts, to dilute the power of the opposition party outside of those districts that contain an overwhelming majority of the oppositions voters.The second method is known as the wasted vote. This method of gerrymandering involves diluting the voting power of the opposition across many districts, preventing the opposition from having a majority vote in as many districts as possible.Finally, the stacked method involves drawing bizarre boundaries to concentrate the power of the majority party by linking distant areas into specific, party-in-power districts. When Its Done The process of reapportionment (to divide the 435 seats in the House of Representatives into the fifty states) takes place soon after every decennial census (the next will be 2020). Since the primary purpose of the census is to count the number of residents of the United States for purposes of representation, the Census Bureaus highest priority is to provide data for redistricting. Basic data must be provided to the states within one year of the Census - April 1, 2021. Computers and GIS were utilized in the 1990, 2000, and 2010 Census by the states to make redistricting as fair as possible. Despite the use of computers, politics does get in the way and many redistricting plans are challenged in the courts, with accusations of racial gerrymandering tossed about. We certainly wont expect accusations of gerrymandering to vanish anytime soon. The U.S. Census Bureaus Redistricting site provides additional information about their program.

Work-life Balance In The Global Human Resource Management Coursework

Work-life Balance In The Global Human Resource Management - Coursework Example These components are change management, stress management, technology management, leisure management, self management and time management. If any employee’s mental health is sick then the work will be affected. There will not be any kind of outcomes even if the employee works hard. To keep all these factors in mind employers now arrange the work schedule in such a way so that every employee should get some time for their own and personal purpose. The management of many companies also arrange vacation trips for the employees or provide vacation allowances to the employees for enjoying the trip with their families in a relaxed mood. Here in the two mentioned case studies one common sentence can be found. This is ‘the work life balance’. In one case study this is observed that a person’s professional life has been changed after death of her daughter in an accident. Before this accident Mrs. Hughes was involved only in her work and spent most of the time to develop her career path. But after that tragedy she realized that apart from work she has to do something which will be beneficial for the society and through this process she will get mental satisfaction. She began a safety campaign along with her professional work. The main objective of this campaign is to reduce the risk factors at railway crossings. Her campaign got significant success at this work. As per the view of many people this can be said that any incident in personal life will affect the work life also. If there is something wrong with a person then his ability of work will be reduced in a significant way (Kramar and Syed, 2012 ). Personal experience most of the time change the behaviour towards work. Some people do not want to share his personal stories in the work place. That is fine but communication with the peer group apart from work related matter is necessary. This will help to reduce the work load

Flight deck interface Assignment Example | Topics and Well Written Essays - 500 words

Flight deck interface - Assignment Example The main point of concern is the viability of the respective individuals to use the new technologies effectively. For example, the voice recognition system serves as an extra pilot in the cockpit. However, the pilot may be distracted while trying to remember what a certain command means. The Federal Aviation Administration (FAA) considers the new technologies as a mandate rather than choice (Croft, 2011). The revolution in flight deck technology is laden with benefits and potential hazards that bring agreement and conflict between avionics manufacturers and the federal authorities. The benefits of the human-machine interactions enhance tactical operations towards the â€Å"no accident policy† from FAA (Croft, 2011). The voice recognition technology ensures that the pilot â€Å"does not have to take hands off the control wheel.† In addition, new technologies aim at reducing the clutter in the Primary Flight Display that displays too much information. Such unnecessary information can be confusing to the pilot. Avionics manufacturers assure the FAA that there is prototyping of a flight path marker, a technology that ensures only the information relevant to a specific phase of flight is displayed. Players in the avionics industry are certain that new technologies that enhance flight deck human-machine interaction are geared towards implementing the â€Å"no accident policy† by enhancing compatibility between the pilots and the cockpit technology. There exist potential hazards to the flight deck technologies that aim to enhance human-machine interaction. Avionics manufacturers raise issues regarding the manner in which humans troubleshoot and maintain the systems (Noyes, 2012). The human-machine interaction is limited to persistent design errors and the safety-critical applications for a particular system. In addition, it may be difficult to distinguish the roles of the hardware and software system from those of the human operator. Imbalances in

What is a Metaphysical poem Essay Example for Free

What is a Metaphysical poem Essay Metaphysical poetry What is a Metaphysical poem? There are many definitions of Metaphysical poetry. Metaphysical when applied to poetry usually involves Love, Science, Geology, Romance, Sensuality and mans relationship with God. Metaphysical poems are lyrical poems usually containing intense meditations, characterized by striking use of wit, irony, and play on words. Underneath the formal structure is the underlying structure of the poets argument. Metaphysical poetry usually contains conceits, which is an image which you extend, which you develop; an extended metaphor. The Metaphysical poetry follows the structure of a strong first line; these strong lines brings attention to other elements in metaphysical poetry. The term is used in connection with prose as well as with verse and so invites us to look at metaphysical poetry in a wider context. At the time Metaphysical poetrys definition was An equal of ideas yoked by violence together. However, it is very worms eating up his wife; both of the images have the idea of decomposition. The speaker also said he would use hundreds of years to praise his lovers different body parts, and such expression only implies their lack of time. Let us roll all our strength and all our sweetness up into one. Marvel has very cleverly used the urgency in the poem to apply to time and sexual activity. There is an image of someone who is toothless and this represents time. The end of the poem used monosyllabic words Yet we will make him run and this is a common characteristic of a metaphysical poem. In many of Marvells poems we find the same eight syllable iambic line, yet its effect can vary remarkably. The vigorousness of the argument appears in the breathless lines. Few lines are end-stopped, and the lines have rough power of speech. In addition, Marvell manages to marry a syllogistic framework with a passionate poem of seduction. The second poem is written by John Donne Elegie: To his Mistress going to Bed. The beginning of this poem is a classic sign of a metaphysical poem; it has a very strong and dramatic opening. It contains images of war and has alternative images all the way through, this is classic of a metaphysical poem. The subject is then changed to astronomy; Donne is talking about a Geocentric universe. He also uses a cliche from pastoral poetry, Flowery meeds th hills shadow steales. The similarities in the metaphysical poems that focus on religion is that poets often stretch the boundaries of what would have been acceptable at that time. Donne even says sexual intercourse is the same as religion, which would have been seem as blasphemy. Another, common characteristic of a metaphysical poem is constant puns running parallel with the subject matter. In this poem Doone is using puns in conjunction with religion. He also used many prepositions in one sentence in order to give effect; what I mean by that is, in one sentence Donne writes: Behind, before, above, between, below. These prepositions are short and sharp words, just like the actions. Usually the Metaphysical poets deal with many different subjects in their poems, Donne has done just this. He compacts geography, religion, warfare, sex, and geometry; there is even a reference to Spain. Metaphysical poetry usually contains Paradoxes and cliches. Doone uses a cliche is this poem when using religion, he says As souls unbodied, bodies unclothd must bee. What Donne is telling the reader is when you die you go to heaven and if your clothes are removed they will go as well. Another cliche Donne uses is Like pictures, or like book gay coverings made this basically says never judge a book by its over always look at what is inside. Most Metaphysical poetry has caesurae balancing some lines. Donne has even used a hidden triple pun; he has linked the idea f law, geography, religion and sex. Finally, The Flea By John Donne, which is one of his most playful poems. In this poem Donne has separated the thinking between arts and sciences which is called Disassociation of Sensibility. Donne has used unusual images, which have been extended and extended; this is called a conceit. It is not normal to write about a flea especially not a love poem about a man and a woman. The poet has used a strong line to begin, which is usual structure for a Metaphysical poem. The brilliant use of logic in this poem reflects the characteristics of a Metaphysical poem. The Conceit gets blown out pf proportion more and more; it also becomes more bizarre. Two people being married as a flea is quite a strange concept. However, the poet goes on to explain the bizarre nature of the poem. Donne explains that there are 3 Lives in one flea. However, common for this type of poetry, the poem does a sudden turn around. The flea becomes a beautiful, weightless object. Donne uses another common characteristic of Metaphysical poetry, he is over-doing the melo-drama and using an alliteration: false, fears bee. The final line finishes the poem in the typical way in which all of the Metaphysical poems end this is with monosyllabic words. The final line is about honour, which has very little to do with the rest of the poem it is false logic, yet emphatic. This is common structure for a Metaphysical poem, finishing with a complete change of direction in the argument. So to summarize, Metaphysical poetry can involve love, science and religion. Usually this follows a structure of beginning with a powerful line to start and prolonging the conceit all the way through the poem. Marvell uses this particularly technique quite often, drawing upon philosophy to illustrate his argument and giving the poem an intellectual

Effect of Environment in There Are No Children Here Essay -- There are

Effect of Environment in There Are No Children Here In There are No Children Here, by Alex Kotlowitz, the way of life in Chicago's Henry Horner projects has a profound effect on all the residents who live there. The children become desensitized by the constant violence that they are forced to witness every day. Children are forced to walk home from school through the urban war zone of these housing projects. It is not unusual for the children to run home from school to avoid becoming casualties of the ongoing battle between rival gangs. The violence has affected Lafeyette and Pharaoh as much as anyone in the projects. The two children are affected by the environment in completely different ways. Pharaoh, the youngest, takes his surroundings very seriously. Any time that Pharaoh can get a chance, he goes to secret places in order to be alone with his thoughts. The more violence, death, and hardship that Pharaoh is forced to witness, the more deeply he is affected. Through the two years about which Kotlowitz writes in his book, Pharaoh develops a stutter. This stutter be... Effect of Environment in There Are No Children Here Essay -- There are Effect of Environment in There Are No Children Here In There are No Children Here, by Alex Kotlowitz, the way of life in Chicago's Henry Horner projects has a profound effect on all the residents who live there. The children become desensitized by the constant violence that they are forced to witness every day. Children are forced to walk home from school through the urban war zone of these housing projects. It is not unusual for the children to run home from school to avoid becoming casualties of the ongoing battle between rival gangs. The violence has affected Lafeyette and Pharaoh as much as anyone in the projects. The two children are affected by the environment in completely different ways. Pharaoh, the youngest, takes his surroundings very seriously. Any time that Pharaoh can get a chance, he goes to secret places in order to be alone with his thoughts. The more violence, death, and hardship that Pharaoh is forced to witness, the more deeply he is affected. Through the two years about which Kotlowitz writes in his book, Pharaoh develops a stutter. This stutter be...

Communication Climates, Responses, and Dynamics

This paper will discuss small teams on a reality show called â€Å"There goes the Neighborhood†. This show is about a neighborhood that allows a brick wall to gate them in and they must learn to work together, not only as a family, but as neighbors too. In the beginning of the game, everything is taken away from them. For example, all of the luxuries such as appliances, televisions, snacks, video games, and children’s toys were all removed. There was no need for their cars since there was a huge wall around the neighborhood. These teams not only had to learn to become a team, but it would also teach them to appreciate everything that they have. The game encourages team work, because without teamwork the teams would lose the challenges that are presented to both teams. Even though the challenges are staged, they push the competitors to extreme emotional, physical, and mental states. The challenges are rewarded with prizes for the winning team. Defensive and supportive climates are always going to be a part of communication. With that in mind we look at a certain style and that is certainty vs. provisionalism. The Nelson Family seems to believe that everything should go their way, and were working on the Johnston’s as allies to get rid of the people they did not like. Since the Nelson family did not approve of the Mullinax family because they were lesbian mothers they wanted them out of the game. This shows certainty because they were very defensive on the subject. The other families showed provisionalism because they were open to the Mullinax’s situation. This began to tear families apart and finally the other families were tired of being followers and kicked the Nelson family off. Later on in the game, the families started to notice that the Mullinax family was just giving excuses every week for why they should not be eliminated. First it was for stereotypes, and then it was for nobody liking them, and this week it was they live paycheck to paycheck and have two children going to college soon. It seemed as though other family members were getting tired of the excuses and felt as if they might be using it to their advantage to win the game, so they eliminated the Mullinax’s. The Mullinax’s started to show defensive behavior thinking it would save them and people would show sympathy for them, but it seemed to backfire on them. The person who behaves defensively, even though he or she also gives some attention to the common task, devotes an appreciable portion of energy to defending himself or herself. Besides talking about the topic, he thinks about how he appears to others, how he may be seen more favorably, how he may win, dominate, impress or es cape punishment, and/or how he may avoid or mitigate a perceived attack. (Gibb, n. d. ) This same situation takes place in confirming and disconfirming responses. During the elimination ceremony, the Mullinax family poured their hearts out stating that the Nelson family made them feel outside of the core. The Nelson family showed disconfirming responses by failing to acknowledge them and talking to other family members while they were talking. This also showed their nonverbal behavior such as rolling their eyes and smiling at their family members. Nonverbal communication is defined as all the messages that people transmit through means other than words (Alberts, 2007). The Nelson’s would someday see themselves on television and see how much they used non-verbal behavior in a negative way. Sometimes people have to acknowledge someone’s negative non-verbal behavior before the main person recognizes it. Other families tuned in and really listened to what the Mullinax family had to say and showed confirming responses. None of the other families knew that was how the Mullinax family felt deep inside and they changed their minds to eliminate the Nelson family. Cohesiveness relates to the degree to which members are attracted to and motivated to remain part of that team. A cohesive group member values his or her membership and strives to maintain a positive relationship within the group. Often, cohesion is viewed from an affective perspective; as interpersonal attraction among members or to the group. However, cohesion can also be envisioned as â€Å"attraction to a collectivity† as opposed to an attraction to the individuals who make up that grouping. (Ratzburg, n. d. ) It is important that every single member never work against each other but strive to work with each other toward their shared goal(s). Any negative force that threatens the team's success redirects itself into something ositive as long as team members share the same purpose. Cohesiveness is a process whereby a sense of we-ness emerges to transcend individual differences and motives (Kinicki ; Kreitner, 2004, p. 15). Some of the teenagers in the families did not approve of how their parents were acting on decision making. Since these people were actually neighbors in real life, these teenagers were friends with the other teens in the game. This caused problems because some of the parents were being immature and this caused the teens to rebel against their own family. In certain challenges the teens would not try as hard as they should because they disapproved of what their parents were planning. Finally, one of the mothers talked to them and explained that it was only a game and more than anything they needed to work together as a family first. The teen realized that this was more important and strived to help his team out. Effective listening is an important part of working as a team. When effective listening does not occur it can result in misunderstanding, failed goals and accomplishment, or even a conflict between team members. This situation came into place as the teams had their challenges. The teams were supposed to build a house of card which taught them how to listen to each other and work as a team. One of the children was very experienced in building houses of cards, but the parents were ignoring his ideas on how to build it because of his age. The family ended up losing the challenge because they did not listen to each other. The same thing that the child was explaining to his family, the other team listened and took the idea and won the challenge. This also showed a barrier between the adults and the children. Some parents still live the old fashion way where children are not really paid attention to, especially in a situation where a huge lump sum of money is involved. Some of the old fashioned quotes would be, â€Å"Don't speak until you're spoken to†; â€Å"Children should be seen and not heard†. Due to this, children never get a chance to express themselves or help out so they either give up or rebel. Some children feel why they should bother if no one is going to pay attention to them. There were also several barriers between the families such as cultural, physical, and emotional. There were a lot of stereotypes going on in this show. Like mentioned before, the Nelson’s had a problem with the Mullinax’s because they were lesbians. The men had issues with Cameron Johnston because he was a stay at home dad. They secretly would mention that they did not feel that he should be staying at home while his wife worked. They figured he was a real man, so they would never include him in the things that they were doing outside of the challenges. There was also the Upshaw family who were a bi-racial family where the mother was white and the father was black, and they were definitely nonverbal looks at the beginning at this family. The Upshaw dad felt out of place being the only black man, so he was always staying on his toes and making sure that his family won the challenges so that they would not be sent home. He was one of the families at the beginning that sided with the Nelson’s because he knew that they were in charge. He was also the main person who sided with the Mullinax’s and eliminated the Nelson’s too. In conclusion, watching reality shows definitely show real team work and the positive and negative outcomes. When watching fictional sitcoms or series, we really do not get the full effect of how teamwork really works but how the director and writer perceive it. Since this was the summer time it was hard to find a decent reality show to discuss compared to the fall season where there are wonderful shows like Survivor which would have great examples. There goes the neighborhood still showed enough examples on teamwork and interpersonal communication. As the teams were eliminated, the audience could definitely tell which ones actual learned for the experiment compared to the others who were still defensive. Watching a reality show provided different camera views to catch the families nonverbal and verbal communication. If they rolled their eyes or whispered something it was all caught on camera with subtitles. Nonverbal and verbal communication work together to convey and explain messages sent between people. Together they support the thoughts and ideas of the speaker. We use nonverbal communication to illustrate the verbal communication. Without one or the other two types of communication we would not be able to fully understand each other.ReferencesAlberts, Jess K. (2007) Human Communication in Society Nonverbal Communication (144-161) Upper Saddle River, New Jersey: Pearson Prentice Hall Gibb, Jack R.. (n.d.). Defensive Communication. In Definition and Significance. Retrieved Sept 13, 2009, from http://www.geocities.com/toritrust/defensive_communication.htm. Kinicki, A., ; Kreitner, R. (2004). Organizational behavior: Teams and Teamwork for the 21st Century. New York: The McGraw-Hill Companies. LeVrier, Peggy. (n.d.). Parent University. In Establishing your posture as an effective listener. Retrieved Sept 13, 2009, from http://www.pasadenaisd.org/parentuniversity/parent9.htm. Ratzburg, Wilf H.. (n.d.). Group Cohesiveness. In Organizational Behavior. Retrieved September 13, 2009, from http://www.geocities.com/athens/forum/1650/htmlgroups18.html.

Focus groups

â€Å"MARKETING RESEARCH †IntroductionBefore traveling farther we must understand definition of Marketing. American Marketing Association defines selling as â€Å"the systematic assemblage, entering and analyzing of informations about jobs associating to the selling of goods and services† . There are many research techniques that can be used for marketing intent, among that we are traveling to discourse about Focus groupFocus GroupA focal point group is a particular type of group in footings of intent, size, composing and process. A intent of focal point group is to listen and garner information. It is a manner to better understand how people think or feel about an issue, merchandises and services. Participants are selected because they have certain focal point group provide qualitative informations features that relate to the subject of focal point group. A focal point group survey is carefully planned series of treatment designed to obtain a perceptual experience on a defined country of involvement in a permissive, nonthreatening environment. Each group is created by six or eight people by skilled interviewer. The treatment are relaxed and frequently participant enjoy sharing their thoughts and perceptual experience. Group member influences each other by reacting to thoughts and remarks of others.A. FeaturesFollowing are the chief features of Focus groups.1. Focus groups involves peoples: –Focus group typically composed of five to ten peoples, but the size can run from every bit few as four to every bit many as 12. The group must be little plenty for everyone to hold an chance to portion penetrations and yet big plenty to diverseness of perceptual experience. When the group exceeds a twelve participants there is a inclination for the group to break up. Participants want to speak but unable to speak because there is merely non a sufficient intermission in the conversation. In this state of affairs participants portion by whispering to the people next to them. This is signal that group is large. Small group of four or five participants afford more chance.2. Peoples possess the certain featuresFocus groups are composed of participants who are similar to each other in a manner that is of import to researcher. The nature of this homogeneousness is determine by the intent of survey. This similarity is footing for enlisting and participants are typically informed of this common factor at the beginning of treatment. This homogeneousness can be loosely or narrowly defined, for illustration suppose an grownup community instruction wanted to cognize more about how to make people who have n't participated in their plan. In this instance homogeneousness could be loosely define as grownups who live in the community who have non yet attend community instruction session. Group member can be vary by age, gender, business, and involvement, but member have the commonalty of being grownups, community members and non members.3. Focus groups provide a qualitative information: –The end of focal point group is to roll up informations that are involvement to the research worker typically to happen the scope of options of people across several groups. This research compares and contrasted informations collected from at least three focal point groups. This differs from other group interactions in which the end is to come to some decision at the terminal of a treatment – range consensus, supply recommendations or do determinations among options. The focal point groups present a natural environment than that of an person because participants are act uponing and influenced by others merely as they are i n life. The research worker serves several maps in the focal point group, moderator, hearer, observer and finally analyst utilizing an inductive procedure.4. Focus groups have a focussed treatment: –The inquiries in focal point group are carefully predetermined. The inquiries are phrased and sequence so they are easy to understand and logical to the participants. Most are unfastened ended inquiries. These inquiries appear self-generated but are develop through considerable contemplation and input. The set of inquiries called oppugning path or interview usher is so arranged in natural and logical sequence. Question near the beginning of the groups are more general. As the groups continues the inquiries becomes more specific and more focussed. The beginning inquiries help acquire people speaking and believing about the subject. Questions near the terminal of group typically yield the most utile information. There is no force per unit area by moderator to hold the group reach co nsensus. Alternatively attending is placed on understanding the feeling, the remark, and through procedure of participants as they discussed the issues.B. Uses of Focus groupFollowing are the utilizations of focal point groups research techniques. 1. Helps in determination devising 2. Helps for merchandise development 3. This information can be used for research intent 4. They are of import for treatment intent.When to utilize focal point group1. To prove new construct 2. To measure advertising/ copy 3. To measure publicity 4. To developed questionnaire 5. To bring forth thoughts or support brainstorming 6. To place product/services 7. To measure merchandise serviceabilityC. Advantages: –1. Malleability 2. Provides observation of existent consumer in an synergistic scene. 3. Involves fewer participants compared to quantitative methods. 4. Can be arranged on short notice and at a lower cost. 5. Statistical analysis is unneeded.D. Disadvantages: –1. Focus group consequences are non quantitative 2. Sample size is little ; consequence are non projectable 3. Participants do non stand for the mark market 4. Subject are way of the treatment are moderator dependant 5. Careful reading of the information is important.E. How to carry on focal point groupA short overview of the literature provides some suggestion for carry oning focal point groups. The figure of groups you should carry on depends on your research inquiry and on the figure of different population subgroups required ( morgan1988, p.42 ) .it is by and large suggested that it is more appropriate to work with unusual alternatively of groups of friends or people who know each other really good, because the degree of ( 1988, p.48 ) .it is besides suggested that you should get down with the group every bit heterogenous as possible and so run a 2nd set if groups that are more homogenous ( 1988, p.73 ) .in each instance it is necessary to get down the group with some sort of warming up.These two gap of focal point groups are really typical and helpful:Before we begin our treatment, it will be helpful for us to acquire acquainted with one another. Let ‘s get down with some introductory remarks about ourselves. Ten, why do n't you get down and we ‘ll travel around the tabular array and give our names and small about what we do for life? Today we ‘re traveling to discourse an issue that affects you. Before we get into treatment, allow me do few petition of you. First, you should cognize that we are tape entering the session so that I can mention back to treatment when I write my study. If anyone is uncomfortable with being recorded please say so and, of class you are free to go forth. Make talk up and Lashkar-e-Taibas try to hold merely one individual speak at a clip. I will pay traffic bull and seek to guarantee that everyone gets turn. Finally, delight state precisely what you think, do n't worry about what I think what our neighbour thinks. We are here to interchange sentiment and have fun while we do it. Why do n't we get down by presenting ourselves?Postal QuestionnaireQuestionnaire is a list of written inquiries, there are two types of questionnaire, foremost were respondent could inquire to finish the inquiry with research worker non present these types of questionnaire is called as postal questionnaire. And secondly respondent could inquire to finish inquiry with research nowadays is called as structured interview ( Sociological Research Skills ) .Questionnaires are restricted two types:Near ended: in this type research worker provides a list of suited response ( Sociological Research Skills ) . Open ended: in this type research worker non supply any suited list of response to the response dent.respondent asked to compose the reply in their ain manner ( Sociological Research Skills ) . For my undertaking I am utilizing postal questionnaire because I am a pupil and I am non able to travel each and every topographic points of Singapore. One of the most dependable methods of research is postal questionnaire because it ‘s really easy for research worker to standardise and analyse the inquiries. Each respondent answered precisely same inquiry. And I am utilizing stopping point ended inquirer in this.AppendixQuestionnaireQ.1a. Among all new theoretical accounts of auto which theoretical account you purchased?Answer: – — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — —  œQ.1b. When?Answer Day: – _____ , Month: – _______ , Year: – ________Q.2 What primary factors will you see foremost while buying a auto?Answer ( A ) Average ( B ) Speed ( C ) Maintenance ( D ) ComfortQ.3 By what beginning you come to cognize about this auto?Answer ( A ) Internet ( B ) Television( C ) Magazine ( D ) Motor Show Exhibition ( E ) OtherIf other please advert your beginning below: – †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Q.4 How much clip will you pass for determination of buying a new auto?Answer ( A ) Less than two hebdomads ( B ) 2 hebdomads to 4 hebdomads ( C ) 4 hebdomads to 6 hebdomads ( D ) More than 6 hebdomadsQ.5 Time taken by trader from puting order to bringing of order?Answer ( A ) Less than 3 hebdomads ( B ) Three hebdomads to one month ( C ) One month to three months ( D ) More than three monthsQ.6 Among all this companies which companies auto will you prefer?Answer ( A ) Audi ( B ) Lancer ( C ) Mercedes ( D ) SonataQ.7 Excluding any sedimentation how was your vehicle chiefly paid for?Answer ( A ) Loan ( B ) Cash ( C ) Leasing ( D ) OtherQ.8 After subscribing a contract how many yearss did it takes for your vehicle to be delivered?Answer ______________ DaysQ.9 Please place the chief alternate vehicle that you considered?Answer†¦ à ¢â‚¬ ¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ .Q.10 How would you rate your overall buying experience at the franchise?Answer ( A ) Poor ( B ) Met outlook ( C ) Satisfactory ( D ) ExcellentQ.11 Did you receive any benefits for taking an alternate specification to ypur preferable pick?Answer ( A ) No ( B ) Yes If yes please reference below †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ . †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ .Q.12 How did you corroborate your concluding order with trader?Answer ( A ) Phone ( B ) Fax ( C ) Personally ( D ) OtherQ.13 Is this auto is satisfactory to your demands?Answer ( A ) Yes ( B ) No Reason: – †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ .. †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦Q. 14 Do you believe buying auto is really hard process?Answer ( A ) Yes ( B ) NoQ. 15 How satisfied are you with the clip taken to finish the full sale procedure at your franchise?Answer ( A ) Poor ( B ) Average ( C ) Satisfactory ( D ) OutstandingDecision: –†¢ This study inside informations the consequences of a study of new auto purchasers which aimed to understand their purchasing demands and behavior in relation to build-to-order and short bringing lead times. It was portion of a research programme that examined the nature of demand for a Car †¢ Brochures, trader gross revenues staff, auto magazines and friends/relatives were the most common beginnings of new auto information beginnings used. The cyberspace was used by merely under one fifth, and peculiar by those aged 25 to 35 old ages. †¢ Colour or pigment type was the most popular type of specification alteration, and 46 % of those who compromised said they received some signifier of benefit from the trader for making so – preponderantly a price reduction on their new autos, followed by specification ascent. There big differences across the trade names in the benefits offered. †¢ The most common twenty-four hours for doing an order was Saturday, and the most common twenty-four hours for roll uping the new auto was Friday. Most orders and aggregations were made in the afternoon, though about 20 % said they collected their autos in the eventide †¢ On norm, new auto purchasers contacted or visited their trader three times when buying their auto †¢ Key themes that emerged from the consequences included the differences in attitudes and behavior of younger auto purchasers, and differences between volume and specialist purchasers. †¢ Younger auto purchasers are much more impatient than older purchasers and more predisposed to altering their behavior to guarantee they are ‘instantly gratified ‘ . †¢ Specialist purchasers are prepared to wait longer for their autos, with the suggestion that they make a clear nexus between quality and clip – that is, a premium auto by its nature will take longer to do and present. While technically there should be small difference in fabrication and bringing clip for both volume and specializer autos, it can be argued that the current selling and gross revenues system feats and reinforces this out-of-date belief. †¢ Overall, the research suggests that order to bringing clip affairs to new auto purchasers, that consumers expectation are high in footings of a short lead clip.MentionFocus Group As Qualitative Research David L. Morgan Focus Groups Theory and Practice David W. Stewart, Denis W. Rook The Focus Group Research Handbook Holly Edmunds

Central Michigan University Admissions Requirements

Central Michigan University Admissions Requirements Central Michigan University is a generally accessible school, admitting over two-thirds of those who apply each year. As part of the application process, prospective students should submit scores from either the ACT or SAT. In addition, students should submit a completed application, high school transcripts, and an application fee. Students are encouraged to visit the campus, and to schedule an interview with an admissions counselor. Central Michigans website has more information, and interested students are welcome to ask any questions they have about the schools admissions process. Will You Get In? Calculate Your Chances of Getting In  with this free tool from Cappex Admissions Data (2016) Central Michigan University Acceptance Rate: 72%GPA, SAT and ACT Graph for CMU AdmissionsTest Scores: 25th / 75th PercentileSAT Critical Reading: 450  / 570SAT Math: 440 / 570SAT Writing: - / -What these SAT numbers meanMichigan public university SAT score comparisonMid-American SAT comparisonACT Composite: 20 / 25ACT English: 20 / 25ACT Math: 18 / 25What these ACT numbers meanMichigan public university ACT score comparisonMid-American ACT comparison Central Michigan University Description Central Michigan University, located in Mount Pleasant, is the fourth largest of  Michigans 15 public universities. Central Michigan has many notable academic features including undergraduate programs in microscopy and meteorology, the largest leisure studies program in the country, and the first accredited athletic training program in the U.S. Popular undergraduate majors include business, education, exercise science, and communications. The university is moderately selective with an average 3.3 GPA among matriculated students. CMU has a 21 to 1  student / faculty ratio. In athletics, the Central Michigan Chippewas compete in the NCAA Division I  Mid-American Conference  (MAC). Popular sports include football, basketball, field hockey, soccer, and track and field. Enrollment (2016) Total Enrollment: 25,986  (19,877 undergraduates)Gender Breakdown: 43% Male / 57% Female86% Full-time Costs (2016 - 17) Tuition and Fees: $12,150 (in-state); $23,670 (out-of-state)Books: $1,000 (why so much?)Room and Board: $9,406Other Expenses: $938Total Cost: $23,494 (in-state); $35,014 (out-of-state) Central Michigan University Financial Aid (2015- 16) Percentage of New Students Receiving Aid: 95%Percentage of New Students Receiving Types of AidGrants: 81%Loans: 82%Average Amount of AidGrants: $8,544Loans: $6,109 Academic Programs Most Popular Majors:  Accounting, Business Administration, Communication Studies, Community Organization, Education, Entrepreneurship, Finance, Kinesiology, Marketing, PsychologyWhat major is right for you?  Sign up to take the free My Careers and Majors Quiz at Cappex. Graduation and Retention Rates First Year Student Retention (full-time students): 78%4-Year Graduation Rate: 22%6-Year Graduation Rate: 57% Intercollegiate Athletic Programs Mens Sports:  Track and Field, Basketball, Baseball, Wrestling, Football, Cross CountryWomens Sports:  Gymnastics, Softball, Soccer, Volleyball, Track and Field, Basketball, Field Hockey, Cross Country Data Source National Center for Educational Statistics If You Like CMU, You May Also Like These Schools Michigan State University: Profile | GPA-SAT-ACT GraphOakland University: Profile  Albion College: Profile | GPA-SAT-ACT GraphDelta College: Profile  Grand Valley State University: Profile | GPA-SAT-ACT GraphUniversity of Toledo: Profile  Northern Michigan University: Profile  Alma College: Profile  Ferris State University: Profile  Eastern Michigan University: Profile  Lake Superior State University: Profile

Definition and Examples of Epideictic Rhetoric

Definition and Examples of Epideictic Rhetoric Epideictic  rhetoric (or epideictic oratory) is ceremonial discourse:  speech or writing that praises or blames (someone or something). According to Aristotle, epideictic  rhetoric (or epideictic oratory) is one of the three major branches of rhetoric. Also known as  demonstrative rhetoric  and ceremonial discourse, epideictic rhetoric includes funeral orations, obituaries, graduation and retirement speeches, letters of recommendation, and nominating speeches at political conventions. Interpreted more broadly, epideictic rhetoric may also include works of literature. In his recent study of epideictic rhetoric (Epideictic Rhetoric: Questioning the Stakes of Ancient Praise, 2015),  Laurent Pernot notes that since the time of Aristotle, epideictic has been a loose term: The field of epideictic rhetoric seems vague and laden with poorly resolved ambiguities. EtymologyFrom the Greek, fit for displaying or showing off Pronunciation:  eh-pi-DIKE-tick Examples of Epideictic Rhetoric Daniel Webster in Praise of John Adams and Thomas Jefferson:Adams and Jefferson, I have said, are no more. As human beings, indeed, they are no more. They are no more, as in 1776, bold and fearless advocates of independence; no more, as at subsequent periods, the head of the government; nor more, as we have recently seen them, aged and venerable objects of admiration and regard. They are no more. They are dead. But how little is there of the great and good which can die! To their country they yet live, and live for ever. They live in all that perpetuates the remembrance of men on earth; in the recorded proofs of their own great actions, in the offspring of their intellect, in the deep-engraved lines of public gratitude, and in the respect and homage of mankind. They live in their example; and they live, emphatically, and will live, in the influence which their lives and efforts, their principles and opinions, now exercise, and will continue to exercise, on the affairs of men, not onl y in their own country but throughout the civilized world.(Daniel Webster, On the Deaths of John Adams and Thomas Jefferson, 1826) Oprah Winfreys Eulogy for Rosa Parks:And Im here today to say a final thank you, Sister Rosa, for being a great woman who used your life to serve, to serve us all. That day that you refused to give up your seat on the bus, you, Sister Rosa, changed the trajectory of my life and the lives of so many other people in the world.I would not be standing here today nor standing where I stand every day had she not chosen to sit down. . . . Had she not chosen to say we shall not- we shall not be moved.(Oprah Winfrey, Eulogy for Rosa Parks, October 31, 2005) Observations on Epideictic Rhetoric Persuasion and Epideictic Rhetoric:Rhetorical theory, the study of the art of persuasion, has long had to recognize that there are many literary and rhetorical texts where rhetoric does not aim directly at persuasion, and their analysis has long been problematical. To categorize speeches aimed at praise and blame rather than at decision-making, speeches such as funeral orations and encomia or panegyrics, Aristotle devised the technical term epideictic. It can readily be extended to take in literary and theoretical texts insofar as they also do not aim directly at persuasion.(Richard Lockwood, The Readers Figure: Epideictic Rhetoric in Plato, Aristotle, Bossuet, Racine and Pascal. Libraire Droz, 1996) Aristotle on Epideictic (Ceremonial) Rhetoric:The ceremonial orator is, properly speaking, concerned with the present, since all men praise or blame in view of the state of things existing at the time, though they often find it useful also to recall the past and to make guesses at the future.(Aristotle, Rhetoric) Cicero on Epideictic Orations:[Epideictic orations are] produced as show-pieces, as it were, for the pleasure they will give, a class comprising eulogies, descriptions, and histories, exhortations like the Panegyric of Isocrates, and similar orations by many of the Sophists . . . and all other speeches unconnected with battles of public life. . . . [The epideictic style] indulges in a neatness and symmetry of sentences, and is allowed to use well-defined and rounded periods; the ornamentation is done of set purpose, with no attempt at concealment, but openly and avowedly . . ..The epideictic oration, then, has a sweet, fluent and copious style, with bright conceits and sounding phrases. It is the proper field for sophists, as we said, and is fitter for the parade than for the battle . . ..(Cicero, Orator, trans. by H.M. Hubbell) Aims of Epideictic Rhetoric:If we speak in praise . . . if they do not know him, we shall try to make them [the audience] desire to know a man of such excellence since the hearers of our eulogy have the same zeal for virtue as the subject of the eulogy had or now has, we hope easily to win the approval of his deeds from those whose approval we desire. The opposite, if it is censure: . . . we shall try to make them know him, in order that they may avoid his wickedness; since our hearers are unlike the subject of our censure, we express the hope that they will vigorously disapprove his way of life.(Rhetorica ad Herennium, 90s BC) President Obamas Epideictic Rhetoric:Kathleen Hall Jamieson, the director of the Annenberg Public Policy Center at the University of Pennsylvania, noted that there were many forms of political discourse. . . . She said Mr. [Barack] Obama excels at speeches read from a teleprompter to a mass audience, not necessarily at the other forms. And his best speeches, she said, were examples of epideictic or ceremonial rhetoric, the kind we associate with conventions or funerals or important occasions, as opposed to the deliberative language of policymaking or the forensic language of argument and debate.They don’t necessarily translate to, say, selling major legislation, a skill mastered, for example, by Lyndon B. Johnson, hardly a compelling orator.It’s not a kind of speech that’s a valuable predictor of one’s capacity to govern, she said. I don’t mean to say it doesn’t forecast something. It does. But presidents have to do a lot more than that.(Pete r Applebome, Is Eloquence Overrated? The New York Times, January  13, 2008)

Methods rasearch Essay Example | Topics and Well Written Essays - 750 words

Methods rasearch - Essay Example The best design depends on the research question as well as the orientation of the researcher. The study will adopt descriptive survey as a method of collecting information by using a standardized form of interview schedule and administering a questionnaire to a sample of individuals. This method is most appropriate for collecting information to determine if high school teachers and middle school differ in their attitude towards education reform. Both the secondary and primary data will be used in the analysis. The design is also suitable because it gives an in-depth description of the phenomena in their existing setting. Descriptive survey is also preferred because it is economical in collecting data from over a large sample with high data turn over. Variables Since it is a quantitative research, this proposed study has both dependent and independent variables. The independent variables for the study is the teaching levels (middle and high school teachers) while the dependent variab le are the attitude towards school reforms. On the other hand, this proposed study will seek to establish the relationship between the dependent variable (school reforms) and the independent variable (teaching levels). Participants The Purpose of this study is to determine if there is a difference in attitude between high school teachers and middle school teachers towards education reform. The researcher will carry out 30 questions on a questionnaire survey to determine the attitude of high school and middle school teachers towards education reform. The target population of the study is high school and middle school teachers across the country. 500 participants will be interviewed during the study. For preciseness, the teachers will be divided according to various age and sex. This will give a spread of responses and the opportunity to identify interesting differences. Sample and Sampling Design Sample selection depends on the population size, its homogeneity, the sample media and i ts cost of use, and the degree of precision required. The study will use the stratified sampling technique to get the required strata Khan (2011). This is a technique where the population is organized into strata, with each member occupying a specific stratum possessing homogenous characteristics. Each member of a particular stratum then has a probabilistic chance of being chosen into the sample. The population of this study was organized into four strata; male and female teachers, those under 30 and over 30 years old. Simple random sampling technique was then used to select the 500 respondents that were used from the study Procedures The study will rely mainly on primary data from the questionnaires and secondary data on large scale variables. The questionnaire will be based on likeard scale and ordinal scale. Besides, non-quantifiable statements within the questionnaire will be developed on non-ordinal scale which entails personal views Khan (2011). Open and closed ended questionn aires will be used to when asking the responds about their attitude towards school reforms. Specifically, self-administered questionnaires will be used. It is considered that a combination of self-administered questionnaires and in-depth personal interviews are, for the research, the most appropriate